LaBouquetiere.com – CRM Improvements, Playtime with MailChimp API, SEO Link Building/Social Properties Population, eCommerce Mods
Developed Multiple Components Hundreds of Hours, July ‘09 to Present
La Bouquetiere Bath and Body Products Website
- Used PHP/MySQL and jQuery AJAX to improve CRM search and sort functionality
- Moved company email marketing campaigns to MailChimp and connected email auto-response signup form to MailChimp API via its prebuilt PHP class wrapper
- Integrated MailChimp API-connected auto-responder with Google Analytics to track goal conversions from email marketing
- Wrote content for several dozen web 2.0 properties/hub/lenses/wikis to target several keyword niches to gain google rank
- Currently moving all eCommerce to new ZenCart platform with custom templates built according to previous designs