LaBouquetiere.com – CRM Improvements, Playtime with MailChimp API, SEO Link Building/Social Properties Population, eCommerce Mods

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Developed Multiple Components Hundreds of Hours, July ‘09 to Present

La Bouquetiere Bath and Body Products Website

  • Used PHP/MySQL and jQuery AJAX to improve CRM search and sort functionality
  • Moved company email marketing campaigns to MailChimp and connected email auto-response signup form to MailChimp API via its prebuilt PHP class wrapper
  • Integrated MailChimp API-connected auto-responder with Google Analytics to track goal conversions from email marketing
  • Wrote content for several dozen web 2.0 properties/hub/lenses/wikis to target several keyword niches to gain google rank
  • Currently moving all eCommerce to new ZenCart platform with custom templates built according to previous designs
Posted by admin   @   15 July 2009 0 comments
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